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Month: December 2018

2019 Wellbeing

Is WW The New Wellness Company?

3 min read

December 11, 2018 Weight Watchers is now WW. Here’s how they’re embracing wellness and thinking about more than just weight loss. Continue Reading… Weight Watchers has rebranded as WW as it shifts its focus towards “wellness” as a whole, rather than just weight. The organisation which now has around 1.3million members who attend meetings worldwide has supported people on their weight loss journeys since it was founded in New York in 1963, the company says. But it has announced it has stopped using its full name and unveiled a logo that simply says WW in a circle, as this broaden its remit. The Weight Watchers website states: “The name WW reflects that we’re becoming the world’s partner in wellness. “We will always be the global leader in weight loss, but now WW welcomes anyone who wants to build healthy habits—whether that means eating better, moving more, developing a positive mindset, focusing on weight…or all of the above!” The company is using the tagline, “Wellness that Works”. Weight Watchers is now WW. We have a mission: to inspire healthy habits for real life—for everyone. We’ll always be the global leader in weight loss. Now we’re becoming the world’s partner in wellness. Learn more: https://t.co/mtCRV10xx2 #WeAreWW pic.twitter.com/2uNqaNYber — WW (@ww_us) September 24, 2018 According to BBC reports, the company’s CEO Mindy Grossman would not say what the WW stands for, explaining that it was simply “a marque” and did not stand for Weight Watchers or Wellness Works. “That marque represents our heritage

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