February 21, 2019 at 09:00AM by CWC
Nike celebrated its 30th anniversary in fall of 2018 with the launch of Dream Crazy, an ad voiced by former NFL quarterback and current activist Colin Kaepernick featuring notable (and quotable) lines like, “Believe in something, even if it means sacrificing everything,” and, “So don’t ask if your dreams are crazy. Ask if they’re crazy enough.” The campaign nearly broke the internet (thanks, mostly, to Kaepernick’s involvement) and now Nike’s continuing what the company calls in a press release “a year-long journey to inspire the next generation of athletes” by just doing something they’ve never done before: releasing a “Just Do It” ad spot that features a compilation of only female athletes.
Narrated by none other than Serena Williams, Dream Crazier will premier during the Oscars broadcast on February 24 (stay tuned for a sneak peak on Well+Good earlier that day!). While we don’t have the full lineup of all-star athletes who will be included in the spot just yet, we do know that gymnast Simone Biles, fencer Ibtihaj Muhammad (the first Muslim woman to wear a hijab while competing for the U.S. Olympic team), snowboarder Chloe Kim, and members of the US Women’s National Soccer Team will be among them.
“Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through the power of sport, and inspired generations of athletes to chase after their dreams,” Nike tells Well+Good. In other words, full-body shivers while viewing are pretty much guaranteed.
Check out these 4 powerful images from Nike’s upcoming “Dream Crazier” campaign.
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Author Kells McPhillips | Well and Good
Selected by iversue
