July 29, 2019 at 06:38AM by CWC
I’ve been diligently applying eyelash serums for some time now, taking my average-length fringe to va-va-voom to lengths. And while I’ve been spreading the good word about the fluttery effects to anyone who’ll listen, I’ve been sleeping on the fact that growth serums are also purported to help stimulate growth on brows.
When it comes to my arches, my personal opinion is: the bushier the better. Every morning, I swipe on some brow gel, but would love if I even had more strands to brush up (and I’m not quite ready for microblading… yet). This is where brow serums come in—they work to bestow you with even fuller, bushier brows, thanks to nourishing ingredients that boost the hair above your eyeballs.
“Brow serums are great for helping to achieve fuller-looking brows,” says Ywe Kvist, senior brand manager for Skin Research Laboratories. “Whether you over-plucked or have naturally sparse-looking brows, brow serums offer the thicker-looking appearance we’re all after.”
Besides that, Joey Healy, celebrity stylist and eyebrow specialist, says serums are great for adding volume density. “Brow serums are for people who have overworked their brows, people who are not satisfied with their brows as they age, or people who feel their brows aren’t living up to their full potential,” he says. You just have to look for serums with the right hair-boosting ingredients. “Peptides are the active ingredient you should look for,” says Healy. Kvist adds that keratin (to moisturize and support hair fibers), biotin (a protective B vitamin), and allantoin (to moisturize) also help make a good brow serum. Shop from the brow serums below to live your best, bushiest life.
Shop brow serums
Until you’ve bought a brow serum, try out these best-of-the-best brow gels. And these are the 5 most common eyebrow mistakes that pros see on the reg.
Author Rachel Lapidos | Well and Good
Selected by CWC