Month: April 2020

April 27, 2020 at 07:22PM Hailey Bieber and Jaden Smith pose for Levi’s in a new spring denim campaign centered around festival season style. The decision to move forward with launching the campaign and tweak its messaging was made by Levi’s CMO Jen Sey, who introduces the gorgeous editorial on the Levi’s site. While Coachella and many other music festivals will be postponed for 2020, Levi’s launches this series to provide hope and optimism for young people, along with a place to get lost and dream. The candy-colored images with backdrop splashes in lime green, neon pink, and turquoise were shot by Karla and Matthew Welch, and we could truthfully stare at them all day long. “As we look at today’s youth – this generation that is unapologetically demanding, creating, and pushing for the world they deserve to live in – it is clear that they are carrying forward a legacy. Make no mistake, young people are being hit hard during this crisis. Beyond not getting to experience seminal milestones like graduations and proms, they are graduating into tremendous economic uncertainty, their planned futures unclear for now. They are living at home with their parents when most would be breaking out on their own. They are on pause for the immediate future with incredible challenges ahead. But their optimism and sense of community and identity will carry them through,” Jen Sey wrote, also touching on Jaden’s enthusiasm for education and Hailey’s authenticity in the letter. Jaden and Hailey are not

Read More

April 27, 2020 at 05:54PM If ever there was a time to invest in better underwear, it’s under stay-at-home orders. From silk boxers to budget-friendly briefs that aren’t short on style, POPSUGAR has got you covered with the 25 best pairs of men’s underwear to buy online right now – overwear optional. Related: Is It Hot in Here, or Is It Just Calvin Klein's New Star-Packed Campaign? Continue Reading… Author Chris Roney | Popsugar Selected by CWC

Read More