Month: June 2020

June 17, 2020 at 08:10AM It’s here, people. The Zara summer sale has arrived, and boy, do they have some incredible pieces available. However, before you dive head-first into the virtual shop, we thought it would be prudent to give you a few sales tips. Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love, by all means, but before you check out, it’s worth thinking about how much wear you’ll get out of them. A good rule is to know if you’ll wear it 30 times or more, which is a great way to ensure you’re shopping as mindfully and sustainably as you can.  And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’

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June 17, 2020 at 08:00AM High-street label Kitri has a habit of knowing the clothes we want to wear, and its new collection is pretty much my dream summer wardrobe. When a preview email landed in my inbox, I instantly imagined myself in every outfit. The daisy-print minidresses, pink short-sleeved shirts and throw-on gingham midis are perfect for a summer of socially distant picnics and hot-weather walks. It’s no accident that these pieces appeal to my current lifestyle. The Kitri team reimagined the summer collection to be a capsule for staycation activities. “Rather than building a holiday capsule wardrobe, our focus is on feeling comfortable at home, while also evoking summer and making ourselves feel special during a trying time,” the brand said. Kitri’s business model for the collection is just as clever as the designs, as it has launched with a made-to-order system in order to reduce clothing waste and eliminate the risk of overproducing and being left with deadstock. Customers are able to preorder items, which gives the team insight into the demand and how many to produce, and they can then reduce potential waste from overordering. Kitri explains: “Ultimately, we want to take the lead from our customers, and produce styles that they want to buy, rather than anticipating demand ourselves which can often result in excess stock. Excess stock = potential waste, something that we are passionate about reducing as a responsible fashion retailer.” All preordered styles will be honoured and produced, and you still have the option to return

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June 17, 2020 at 07:00AM You know what we like a lot at Who What Wear? Dresses, that’s what. For regular readers, this will come as absolutely no surprise. Nothing, and especially right now when we all need a bit of escapism, brings us more joy than discovering gorgeous pieces to lift our spirits. While we’re being mindful of budgets, there are a few hero items we’ve spotted on the high street. Case in point: a green dress from COS. Yes, it might sound a little surprising and hardly a classic piece you’d have in your wardrobe, but honestly, it is. The frock in question is made of seersucker material, long with thick straps in a perfect pastel and fluoro green. It looks great by itself and over white tees. While it was sold out for a bit, it’s now back in stock, and we couldn’t be happier. Keep scrolling to see how to style it, and then shop our favourite COS dresses right now.  Next up, the biggest spring/summer 2020 fashion trends you need to know.  Author Elinor Block | Whowhatwear Selected by CWC

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June 17, 2020 at 06:18AM There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest buys from every corner of the retail world. From her inspiring tips on re-wearing her well-chosen investment items to hunting down the coolest high-street pieces, her Instagram feed @monikh and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each week, Monikh will share her new picks exclusively for you… In summer, I love wearing earthy tones, linens, white lightweight dresses and tangerine shades—pieces that are classic but not boring. This week, my summer shopping picks include the perfect white dress that has XL puff sleeves. After months of being barefoot or in flats, I’m also eyeing up some espadrille wedges. Keep scrolling for my three buys this week. I found this brand on Instagram a few years ago, and I have been hooked on its incredibly simple yet exaggerated designs ever since. It keeps the colours very muted and uses über-dreamy materials. But the thing that sets its pieces apart is the volume of the shapes. Very clever, very beautiful. Note they also sell out and rarely get restocked—still kicking myself over a dress I missed from over three years ago. For anyone like me living in a flat and always in need of more space, you’ll be happy

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June 17, 2020 at 06:03AM When many of us reflect on the outfits we wore as kids, the term fashionable is hardly the first thing that springs to mind. After all, despite the fact that I was a fashion-obsessed child (who would regularly change my outfit multiple times a day, much to my mother’s dismay), I’d hardly presume any of those outfits would actually hold up over 20 years down the track. Though, recently, upon looking back on a few old photos, I realised that several of the trends I wore as a child in the ’90s have resurfaced as It items today. From bike shorts to exaggerated sleeves, daisy prints to statement collars, the trending styles of 2020 are not too dissimilar to those that were in several decades ago. Whether it’s due to fashion’s current obsession with all things nostalgia or simply the fact that trends go in cycles, I’m unsure. But keep scrolling for four trends I wore as a child that are back again for summer 2020.  From Kitri to Marimekko, many brands have reimagined the traditional floral motif this summer, opting to replace them with large-scale daisy and sunflower prints. It’s a trend we’re seeing flood our social media feeds and is not too dissimilar to the fun prints that were also prominent in the ’90s.  This season, bike shorts have become so much more than just an activewear style. Paired alongside blazers and button-down shirts, the item has shed its sporty-related connotations to become a mainstream trend in and of

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June 17, 2020 at 06:00AM I remember where I was the first time I went for a run. I was on my Erasmus year 15 years ago in Toulouse, stuck in my halls of residence and desperate to get out and move my legs. I was slow, stopped regularly and didn’t go very far. I continued running regularly, even though I wasn’t very good, but gave up once I was back home from university. Then, 10 years ago, I moved to London and was in need of some form of exercise that was A) free and B) easy (ish) to do, so I decided to pick it up again. This time, thanks to advances in technology, I had apps and an iPhone with my playlists on to get me through. However, I still found I wasn’t quite getting my distance up, so I turned to the Couch to 10K app, which I completed. I then managed to knock out a 10K during the weekends and even trained for a half-marathon. Throughout all that time, there’s one thing I’ve never compromised on: decent trainers.  The thing is, running is high-impact, and if you run outside, you need a pair of trainers to cushion your weight as you slam your feet down on the pavement. Thanks to my time running, I’ve had the chance to try out a few sneakers. But why exactly am I talking about this now? Since March, the searches for running shoes has grown dramatically. (Thanks, Google Trends.) And it makes sense—with gyms

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