Curious About Vegan Leather? Here’s What You Need to Know

June 16, 2020 at 06:11PM Vegan leather (also called faux leather) has, admittedly, not always had the best of reputations among fashion enthusiasts. But as the appetite for more sustainable practices continues to grow, more and more brands and designers have once again started working with the material. Perhaps once regarded as glorified plastic – and a cheap way to re-create some of our favorite ’90s looks – faux leather has been transformed over the past few years. Now one of the most talked about fabrics within the sustainability sphere, vegan leather is used by some of the most reputable sustainable brands and boutiques out there, and it’s easy to see why. A far cry from what it used to be, faux leather looks and feels nearly identical to the real thing, so it’s become pretty difficult to tell the difference between the two materials. And with the leather look being one of the biggest trends of 2020, the industry’s newfound love for the vegan option couldn’t have come at a better time. Ahead, keep reading to learn more about what vegan leather is, where it comes from, and understand the differences between the material and its real counterpart. And if you’re looking to add more vegan leather pieces to your wardrobe, we’ve also included some of our favorite styles for you to shop, too. Related: 3 Easy-but-Stylish Ways I'm Wearing the Leather Trend in 2020 More Celeb News Author Morgane Le Caer | Popsugar Selected by CWC

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Here’s What It Really Means When a Fashion Retailer Takes the 15 Percent Pledge

June 16, 2020 at 05:36PM Sephora is the first of four major retailers that were asked to join the 15 Percent Pledge upon its realization by Aurora James on May 29, 2020. James, who is the creative director and founder of Brother Vellies, posted about the need for businesses to invest in the future of Black communities on her feed the day after having a discussion with a friend about how Black-owned businesses are struggling in the midst of the coronavirus crisis. Since then, she’s created a website that clearly states the three steps of the process a company must implement when taking the pledge and also includes a petition that you can sign to stand with and support the pledge. She also enlisted artist Mona Chalabi to create the above graphic – which you might’ve seen floating around social media – that outlines how Black-owned businesses have seen major struggle since the start of the COVID-19 pandemic, far more than any other racial group, and encourages big businesses to look around them and see the ways in which they can help long-term and put money and resources back into Black communities consistently. POPSUGAR talked with the 15 Percent Pledge team, who outlined Aurora’s strategy and also shed light on some of the processes you might have questions about. The first on my list: How do we hold brands accountable and ensure that any plan that is published – internally and externally, for the consumer to see – is actually

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Kanye West Files Trademark Application for Yeezy Beauty

June 16, 2020 at 04:08PM It’s no secret that the Kardashian-Jenner family knows how to launch a best-selling beauty line – so it makes sense then that Kanye West, husband of Kim and brother-in-law of Kylie, would also be looking to expand his Yeezy empire into the beauty territory. Overnight it was revealed that West filed paperwork for a trademark application for Yeezy Beauty on June 2. According to WWD, the application includes “makeup products such as foundation, mascara, lipstick and body glitter and skincare products like face cream, exfoliants, face masks and body wash, among others.” Additionally, the application also covers personal care items, haircare products and home items such as candles and aromatherapy pillows. This isn’t the first time West has filed paperwork for a beauty trademark – back in 2017, he filed a similar trademark application for DONDA Cosmetics, named after this late mother. He also previously signed a licensing deal with Parlux for a range of fragrances back in 2009, but neither project came to fruition. The Grammy Award winning rapper has built one of the most successful celebrity-led fashion businesses in Yeezy. Earlier this year, Forbes declared West to hold billionaire status as a result of Yeezy and its success. Combine this with the beauty brand launching power of Kris Jenner and Yeezy Beauty might just rule them all. Watch this space. The post Kanye West Files Trademark Application for Yeezy Beauty appeared first on FASHION Magazine. Read More Fashion News Author Maddison Glendinning | Fashion Magazine Selected

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