Month: June 2020

June 10, 2020 at 11:00AM Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don’ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth. Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of sports bras. In other words, not where it belonged. Storing and organising lingerie? How do you even do that and where? What are the rules? What am I missing? To ease my now-frantic mind, I reached out to Julie McConnell, senior buyer at Journelle, for her two cents on the matter. She fully confirmed what the saleswoman had said to me a few weeks prior. “Storing your lingerie properly can keep the shape and integrity of your bras so they last longer,” McConnell told me. Essentially, if you want to get your money’s worth on the lingerie you acquire over the years, storing it with care and intention is the only

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June 10, 2020 at 07:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. As a fashion editor, I always try to meet as many new brands and designers as I can, and back when we were working in the office, we regularly scheduled meetings with new labels. There are a handful of brands that I will always clearly remember these first meetings with and their early collections, and Lisou is one of those brands. I was first introduced to the label in March 2018 when founder and designer Rene Macdonald visited our WWW UK townhouse. And so when I saw Lisou in the Spotlight applications, it was a no-brainer that this was a little-known label worthy of our backing.  The aesthetic of the London-based brand is infectious, as Macdonald creates her own bright, playful prints and works with bold pinks, oranges and greens. Her personal style is in line with Lisou’s aesthetic, as she loves to mix unexpected vibrant prints together.  Introduce our readers to your business. When did you start it and why? Lisou started in 2018 as a womenswear brand specialising in silk pieces with unique prints. As we’ve grown, we have added other fabrics, but we continue to design all

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June 10, 2020 at 06:30AM Be honest: How many selfies are cluttering up your camera roll right now? If you’re like us, then the number is probably pretty high. No judgement! It’s a weird time right now, and there’s no shame in snapping a selfie or 50 now and then. As participants in an increasingly digital society, there’s really no avoiding being on camera whether it’s to document our loungewear du jour, or to log into a virtual meeting with our teams as some of us settle into a work-from-home arrangement. All this face time has us thinking about the daily makeup habits that need to shift right now if we want to look our best in every photographic circumstance. To help, we called in makeup artist and photographer Jordan Liberty, who not only knows exactly what looks best on camera but also how to achieve it. Ahead, check out Liberty’s expert tips for putting your best face forward in photos—whether in professional pics, iPhone selfies or when you just want to step it up for your next virtual meeting. First and foremost, Liberty says it’s all about using the right tools for smooth and flawless makeup. “I love applying skincare, foundation and tinted moisturiser with a brush. Fingertips can spread bacteria and oil,” he points out. “It’s often thought that foundation for photography should be applied heavier, but with today’s cameras, every bit of texture is amplified,” Liberty says. “Try to reduce texture as much as possible with lightweight foundation

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June 10, 2020 at 06:30AM I don’t know about you, but I’m trying find my summer kicks wherever I can right now. Following last week’s heat wave, I’m ready to start embracing all things summer. I ordered some new sandals, hooked out my shorts and rejigged my beauty cabinets so that my most-loved SPFs sat front and centre. I have slotted so easily back into the summer way of life, in fact, that I often have to remind myself that, unfortunately, this summer will probably look a little different to normal. You see, usually at around this time of year I am packing a suitcase with swimsuits and beach cover-ups, ready to hop on a plane to somewhere a bit more exotic than the puddle-filled streets of London. However, this year, the main event of so many people’s summer has been put on hold with travel bans. Naturally, as a result of this, I’m trying to find some escapism in other ways. The most obvious of which being through my daily perfume choice. For me, selecting scents that smell reminiscent of summers gone by is the ultimate mood-booster and form of escapism. The minute I spritz my perfume first thing in the morning, I’m reminded of all of the wonderful feelings that come hand in hand with summer holidays. I’ve been loving my new summer perfume routine so much, that I’ve been recommending it to everyone I know. I feel calmer, more chilled out and, most importantly, happier with every single spritz. So, if you’re

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