September 26, 2018 at 04:30AM If you’re looking for the perfect mix of Southern hospitality and incredible food, Atlanta’s got you covered. As home to one of the busiest airports in the US, chances are good you’ll find yourself in the ATL at one point or another—and if you’re planning to see more than the airport while you’re there, you’re going to need to know where to get your wellness fix. A-town is in the midst of a boutique fitness boom, with some of the nation’s buzziest new studios opening their doors within its city limits. And while the notoriously car-centric town is still pretty dependent on its vehicles, there’s plenty of space to bike, run, and scooter underneath the country’s densest urban canopy, too. Coupled that with a culinary scene that’s adding more and more clean-eating establishments to its offerings, plus some pretty unique entertainment options (ping-pong emporium, anyone), and start to get a sense of what makes the place so charming. Planning a trip to the ATL? Keep reading for a city guide of Atlanta’s healthiest places to sleep, eat, and play. View this post on Instagram Thinking about the weekend like A post shared by Hotel Clermont (@hotelclermont) on Aug 9, 2018 at 10:49am PDT //www.instagram.com/embed.js Good Sleep Hotel Clermont It’s been a rocky road for Hotel Clermont. Once a swanky motor lodge, the 95-year-old building had fallen into serious disrepair—so much so that it was shuttered by county inspectors in 2009. Now under new ownership, it
Category: City
From Weight Watchers to WW: How the global weight loss company is evolving into a full wellness brand
September 25, 2018 at 06:55AM Three years ago, Weight Watchers was in trouble: The number of sign-ups was down 20 percent, from 3.6 million in 2014 to 2.9 million. Debra Benovitz, the brand’s SVP of consumer insights, conducted a study to glean more information on the company’s perception. And to do that, she asked a thought-probing visual question: “I asked people, if Weight Watchers was a house, what they thought it looked like,” she says. Benovitz put 300 photos on the wall, all related to home decor and architecture, expecting to glean a portrait of whom and what the brand represented in this modern moment of green juices and boutique fitness. Here’s how people described the “house of Weight Watchers” in 2015: “Warm traditional Tudor in family-friendly suburb. Outdated decor and overly cluttered florals. The owner is a pleasantly plump empty-nester who loves chit-chatting. She hosts book clubs and shares simple snacks from a box.” The takeaway: Clearly, the brand needed a makeover. How could the company get people to see that Weight Watchers was for Lululemon-loving, matcha-sipping women, too? The problem wasn’t that Weight Watchers didn’t work. The problem wasn’t that Weight Watchers didn’t work. The brand was founded on the intersection of science-backed ways to lose weight and consumer insights (AKA how to make it actually part of people’s lives). In fact, people following the program were eight times more likely to lose weight than those who tried to do it by themselves (according to a 2013 study), and