MCT oil is going mass-market, thanks to keto lovers

December 04, 2018 at 03:45AM Let’s get something straight right now: MCT oil—which is suddenly everywhere —is nothing new. “It was a big deal around 2008,” says Mike Israetel, PhD, chief sport scientist for Renaissance Periodization fitness programs. But there’s a reason why the longtime staple of Bulletproof coffee went away (seriously, crickets for almost a decade), yet is back with a major vengeance: Call it the keto effect. In 2018, nothing dominated the food scene—healthy or otherwise—quite like the ketogenic diet. Beloved by celebs and CrossFitters alike for its reputed ability to do everything from help with weight management to ease anxiety, the keto diet is all about putting your body into ketosis, a state in which you burn fat instead of carbs for fuel. And MCT oil (which contains medium-length chains of fats called triglycerides, most commonly extracted from coconut oil) is really good at helping you stay in that state. It’s even better than coconut oil and other healthy fats, and this ketosis cred looks to be making the masses go crazy for MCT. A report released by Grand View Research says that the MCT market is expected to reach $2.46 billion by 2025. And BevNet reports that the price has more than doubled in the past five years, jumping from $3 to $8 per kilo. Hitting the market are more MCT-oil-laced products than ever, including ready-to-drink lattes and smoothie-ready gels and powders. Even Nestle is getting in on the game. “More scientists have come out with

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