Category: Fashionmagazine

April 24, 2020 at 03:38PM We’re all adapting to working from home as we continue to shelter in place as the COVID-19 pandemic continues across Canada and the rest of the world. The situation has forced businesses and their employees to adapt to new ways of working – including those in the fashion industry. Case in point: Bella Hadid starring in the first fashion campaign shot via FaceTime for Jacquemus. Working with designer Simon Porte Jacquemus and photographer Pierre-Ange Carlotti, Hadid shot a series of images modelling pieces from the brand’s S/S20 collection. Naturally, the campaign is called ‘Jacquemus at Home.’ Sharing the images via Instagram, Hadid wrote that shooting the campaign was the “best few hours…reconnecting.” In the snaps, Bella sports an array of pieces from the brand’s 10th anniversary collection including knitted crops, an oversized white tailored suit, various bralettes, bodysuits, sunglasses, and some very specifically placed handbags. View this post on Instagram @jacquemus 2020 @ Home / by my angel friends Simón& @blackpierreange … Best few hours… ? Reconnecting…. ? A post shared by Bella ? (@bellahadid) on Apr 23, 2020 at 11:42am PDT //www.instagram.com/embed.js The release of the images marks the first time a major label has adopted the FaceTime approach for a campaign, though we suspect it will be far from the only one utilizing this approach in the months to come. The pandemic is forcing fashion brands to rethink the ways in which they approach seasonal collections, and subsequently shows and campaigns. Earlier this

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April 24, 2020 at 02:45PM What started as a simple gesture of goodwill grew into a heartwarming highlight reel for Corrine Anestopoulos of Biko. As the COVID-19 crisis took hold and she found herself learning more about the issues faced by essential and frontline workers, Anestopoulos says, “I knew I had to pivot my attention and do something productive” to help others in need. After donating to Toronto’s Sistering organization, which works with at-risk women and trans people, Anestopoulos set her sights on a giveaway project for frontline workers who would be nominated by family and friends in Biko’s network. After posting details through the brand’s online platforms, she was shocked by the outpouring of stories about nurses, doctors, pharmacists and more. “My inbox was just flooded,” she says. “I was like, this is beyond me, this is beyond my personal community. And the stories are just unreal—it’s amazing that people are still functioning while keeping a smile on their face.” View this post on Instagram About a week ago, we created a mini-series titled ✨ ‘Daily Hero’ ✨ to commemorate the incredible submissions we received in response to our Gift-Away. . Frankly, our hearts are so full and we’ve been truly touched by the many inspiring stories of strength and courage sent to us. These stories NEED to be shared. ✨ We hope you’ll take the time to view the series ~ found in our Stories highlight reel, called ‘Daily Hero’. . While submissions for ‘Daily Hero’ are now

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April 24, 2020 at 02:00PM As people around the country wind down their sixth week of self-isolation, FASHION is reaching out to some of our favourite Canadians to get a peek into how they’re living their lives in lockdown (remember: #StayHomeSaveLives). Each week, keep an eye out for new self-isolation diaries from actors, designers, athletes and artists who are riding this uncertain time out with us. Andrew Coimbra, Designer Wheeewwww! 

The last few weeks have been a very unique and challenging experience. Like many, I’ve become incredibly focused on the climbing numbers that reflect the infection rates across the world, the new government protocols in response to those numbers, and the personal stories coming from friends all over the world. I’d be lying if I said I didn’t feel consumed by it. It feels like we’re living in a Margaret Atwood novel!

 It should go without saying that my heart goes out to my friends and members of my family who are in the healthcare industry. I have made a point of touching base to check in with them often, and making sure that they have a non-healthcare industry person to vent to. People underestimate how emotionally exhausting a role in healthcare can be on a ‘normal’ day, and that the opportunity to escape the internal politics of it all can be a gift. 

In the meantime, I have been keeping myself busy—or I should say, I have been made to be kept busy by virtue of my living situation.

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April 23, 2020 at 08:00PM If you’re looking for another reason to shop local at this time, a cohort of some of Canada’s most well-loved labels is giving you just that. From today, an impressive line-up of Canadian fashion brands are coming together to help raise money for the University Health Network which will then distribute the funds to support frontline workers. Organized by Andrews and Kate Middleton-approved brand Smythe, the program – called #TorontoFashionUnited – begins today and runs until April 26. The program features around 20 designers from Toronto including Alfred Sung, Augustina, Carole Tannenbaum Vintage, Jenny Bird, FORTNIGHT, Pink Tartan, Suetables (whose designs have been worn by Meghan Markle), Ela Handbags and more. 10 per cent of all sales made by the brands over the next three days will be donated to the initiative. “We are in unprecedented times and wanted to rally Toronto fashion businesses, as a collective, to do our part and give back to the brave frontline workers taking care of our community,” Darren Mason, the owner of Andrews said in a release. Louise Aspin, the senior vice president and chief development officer at the Toronto General & Western Hospital Foundation, added, “Shoppers can feel good knowing their support will help accelerate the pace of what is possible, both in supporting frontline staff at our hospitals and critical research that can put an end to this pandemic.” For the full list of participants, click here. The post Toronto-Based Fashion Brands Team Up For COVID-19

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