April 29, 2020 When writing our spring summer 2020 trend report, we could have never anticipated the way life as we know it would change. While many of the buyers’ predictions about holiday clothes and wedding guest outfits are now irrelevant to the current climate, there are several items that are proving to be just as popular, despite not being able to be worn outside. “The large majority of the runway collections have been incredibly wearable, the brands have showcased the ultimate wardrobing heroes in a new and interesting way: the suit, the Bermuda short, the white shirt, the tank top…” said Elizabeth von der Goltz, Global Buying Director at Net-a-Porter, back in December. There has been a shift towards simplicity rather than anything too attention seeking within fashion circles, partly driven by the industry’s heightened focus on sustainability. There are three classic items in particular that editors, buyers and influencers are still embracing for the summer, and are still easy to wear inside and for daily walks—platform flip flops, puff-sleeved dresses and elegant polo shirts. Keep scrolling to see and shop the “fashion” shoes, dress, top and of summer 2020. When it comes to sandals this year, the ‘fashion’ shoe of the year is without a doubt the platform flip flop. We can thank Mary-Kate and Ashley Olsen for the return of this ’90s shoe, thanks to The Row’s ‘Ginza’ flip flop. Puff-sleeved mini dresses were the silhouette of 2019 and it’s staying firmly put for 2020. As our lifestyles have all rapidly changed we
Category: WhoWhatWear
17 Outdated Beauty Trends That Are Suddenly Cool Again
April 28, 2020 at 04:56PM It products come and go—we know this. But when certain trends from our schooldays suddenly become cool again, we can’t help but be excited. The cosy feelings of nostalgia are a force to be reckoned with, so you can’t imagine how happy we are to witness the return of hair accessories we glorified thanks to the Spice Girls and those jars of body glitter we once hoarded from Claire’s. We’re very much embracing the trending onslaught of products previously dubbed outdated, and right now, there are a lot of them. From nail and hair trends to makeup and skincare must-haves, there has been a resurgence in outdated beauty trends. In fact, brown lipstick and butterfly-bedecked strands are practically taking over our Instagram feeds (and by association, our shopping carts). To celebrate—and because we’re secretly hoping they never fall back out of vogue—we’re highlighting all the must-try viral beauty trends we previously considered outdated. Keep scrolling! Sure, the crimped-hair trend has taken on more of a beachy (versus small and compact) identity in 2020, but the resurgence of crisp mermaid bends and S-wave hot tools is impossible to ignore. We don’t have to remind you of how important your collection of glitter-crusted rainbow butterfly clips was back on the playground in primary school. But we are here to remind you that a more subdued take on the outdated trend is currently blowing up on IG in the prettiest and most whimsical of ways. Hairstylist Justine Marjan created this mesmerising look
This £12 Mascara Is One of the Best I’ve Tried, and Celebs Love It Too
April 28, 2020 at 12:27PM As a beauty editor, I am often asked about the areas in which we should save (and splurge) when it comes to our beauty routines. Personally, I think spending a little more on a great moisturiser or serum with efficacious active ingredients, if your finances allow for it of course, is a wise beauty choice. However, when it comes to makeup, the areas in which you can save a few pennies and still get high-end results are much greater. The most obvious? Mascara. If you ask me, some of the greatest mascara formulas out there are from affordable brands. When it comes to mascara, not only do you not need to spend big to get results, but so many of the expensive formulas leave you questioning what you’re paying for. In fact, I have tried many £30+ mascaras that do little for my lashes at all and leave me with panda eyes at the end of the day. My absolute go-to that guarantees long-lasting, lengthened, voluminous lashes every single time? L’Oréal Paris Paradise Volumising Mascara (£12). When I first heard about the wonders of this mascara a few years ago, it wasn’t available in the UK. Over in the US, however, it had firmly established itself as a cult bestseller. With celebrity makeup artists like Sir John (he’s Beyoncé’s go-to) and Kristofer Buckle (the man behind Blake Lively’s flawless makeup) being big fans of the formula, Paradise Mascara has been cited as one of Hollywood’s favourite makeup products for
4 Simple Tricks to Elevate Your At-Home Attire
April 28, 2020 at 11:49AM With many of us currently spending a lot more time at home than we usually would, it can be all too easy to fall into the habit of not fully getting dressed in the morning. From living in leggings to avoiding real footwear, home life usually revolves around simply wearing whatever is the most comfortable. I for one, accidentally left the house to go to the supermarket in my slippers, so that gives you an indication as to how comfortable I am right now. However, just because you might be spending time at home doesn’t mean you should stop putting on the outfits that make you feel your best. Whether you choose to add a bold colourful jumper to your legging look or style your favourite hair accessory with your trackies, often, simple additions can work to elevate not only your look but also impact how you feel too. In our very connected world, inspiration is everywhere and with everyone from celebrities to influencers and editors posting their at-home looks, it is suffice to say that just about anything goes. Essentially, your at-home attire should be an outfit that makes you feel good, whether that’s your gym kit or a pretty dress. Keep scrolling for four tips to elevate your at-home attire. Style Notes: Now, I’m not exactly saying you should wear a floor-length gown around your living room (though Monikh does look incredibly chic), but throwing on one of your tried-and-tested favourites items is an instant
10 British Brands We Are Championing This Year—and Beyond
April 28, 2020 at 06:12AM Given that so much has changed across the world over the last two months, here at Who What Wear we decided to ask our readers what they wanted to see more of in this ever-evolving climate. From stories on loungewear to work from home outfit ideas, our readers responded with varying answers about what still feels relevant to them today and of course, we have tried to deliver on each and every request. Though throughout all the emails and comments we received one thing was clear, people are yearning to know more about how to support British-designed brands. Several readers wrote in and explained they’d like us to highlight a few more UK-based brands, so today we’re doing just that. From Ghost, to Kitri, Rixo and Shrimps, the UK is home to a wealth of talent, particularly when it comes to contemporary labels with their own unique flair. Each of the brands listed below has an instantly recognizable aesthetic to cater to their individual customer. So whether you know them all, or you’re reading about them for the first time today, here are 10 British brands we think deserve your attention. Founded by Haeni Kim in 2017, Kitri has experienced so much success in its few short years. Loved by influencers and editors, the brand offers floaty feminine dresses and distinctive smile-inducing prints you’ll want to wear time and again. After graduating from Central Saint Martins and gaining experience at Roksanda, Rejina Pyo launched her eponymous label
Why Your Lingerie Drawer Needs a Winter-to-Summer Changeover, Too
April 28, 2020 at 06:00AM I didn’t mean to become the unofficial lingerie correspondent for Who What Wear, but somehow I seem to write about boobs a lot. It’s not that I don’t love underwear, I do, just as much as the next person, but it’s more to do with how much my own lingerie needs have changed over the years, specifically when it comes to bras. From wedding prep to being a runner, as well as pre-pregnancy, pregnancy and post-pregnancy, my bra size has run the gamut. Not only have I spent a lot of time trying various bras on, but I’ve also spent a lot of time chatting with the experts on what makes a great bit of lingerie. Today, I’m turning my attention to summer lingerie. Yep, it’s a thing. I mean, of course, it is. Come summer, you’ll end up wearing less clothing and items that are made of less material. Gone are longer sleeves, and in their place will be strappy slip dresses, sleeveless tops, and perhaps a backless blouse. This means that you’re likely to need underwear that works for this seasonal shift in your wardrobe. While I might have some expertise in finding new bras for your shape, I always speak to experts when it comes to understanding trends and what to look out for. I spoke to Georgia Larsen, the founder of one of my favourite British lingerie brands, Dora Larsen. The label specialises in cool brightly coloured (but importantly, not garish) pieces. And as it consistently nails
4 Lessons I’ve Learned About Skincare Since Moving to Paris
April 28, 2020 at 06:00AM Every month, Londoner turned Parisienne Marissa Cox of Rue Rodier will bring you her pearls of Parisian fashion wisdom and beauty tips straight from the French capital. A writer, photographer and influencer, we turn to the oh-so-chic Marissa on a regular basis for a truly unique take on her adopted country’s signature style. Whether we’re looking to her décor decisions, handbag purchases or chic hotel choices, we can all agree that looking un petit peu plus Français could never be a bad thing… One thing I’ve been more exposed to more since moving to Paris seven years ago, besides good wine, baguettes and French men, is great skincare and overall more respect for it. I’ve always looked after my skin, but that’s because my mother instilled in me the importance of a good beauty routine from a young age and my knowledge came from her. But I’ve generally found that growing up and then entering the workforce in the UK, unless one works in an industry that has more emphasis on appearance, or has a mother that had you cleansing, toning and moisturizing early on (I even had the three step Clinique products as a young teen), this hasn’t been the norm compared with others side of the channel. It’s usually been me advising my British friends on what to use and buy, or looking at their face and telling them that they should probably be wearing an eye cream. In France, I discovered that
I Tried Every Product From The Ordinary—These Are the Ones I’d Recommend
April 28, 2020 at 06:00AM It was only a few weeks ago, when I was singing the praises of a certain £6 product that had converted me to eye creams, that I took the time to actually take a proper look at my bathroom beauty stash and realised just how many other products from the same brand had a permanent home in my skincare rotation. As I’ve mentioned previously, The Ordinary is an affordable beauty brand offering up high-performance formulations with ingredients at their core. Ask any beauty junkie or skincare fanatic about them and chances are they’ll have a couple of products in their bathroom cabinets. Admittedly, if you aren’t already clued about the ingredients you should be putting on your face, The Ordinary can feel a little overwhelming at first. But with a little research into your skin concerns and needs, it’s a great affordable beauty brand to get on board with. For reference, my skin is combination, prone to regular hormonal breakouts, has dehydrated patches around my nose and chin, and is starting to show those early signs of ageing in the form of some very small (but definitely present) fine lines around my eyes—and The Ordinary offers up products that suit all of my very specific skin needs. Keep scrolling to shop my favourite products from The Ordinary, along with advice on what skin concerns they’ll solve and how to use them. Who should use it: People with oily skin who are prone to breakouts. If I could only
20 & Other Stories Pieces That Are Making Me Smile
April 28, 2020 at 06:00AM On days when I feel a little out of sorts, I tend to lean on the same styling trick to make me look and feel a little brighter. You guessed it: wearing bright colours. On days when I have a headache, a hangover or am feeling a little emotional, I’ll head for the most colourful items I own. So it won’t surprise you to hear that I’ve spent most of March and April dressing like a rainbow and wearing more vibrant colours than Queen Elizabeth II on a royal tour. And I’m not alone here. This month, many participated in the #instarainbowchallenge, in which people wore jolly, vibrant outfits for a week. In my opinion, the one high-street store that does colour better than anywhere else is & Other Stories, as you’d currently struggle to find much beige and black on there. There’s a clear colour palette it is working with for spring, with many of the designs incorporating powdery pinks, acid greens, lemons and soft, icy blues. The items that I love the most include a linen pink midi dress with a smocked detail at the waist and a peppermint smocked crop top. What can I say? I love the smock. I am also drawn to the pastel linen tailoring, particularly the sage green linen shorts and the baby-pink blazer. Keep scrolling to see all the colourful pieces I’m loving on & Other Stories right now. Next up, see our guide to the key trends for spring and summer 2020. Author Emma Spedding | Whowhatwear Selected
This Is How the Coolest Minimalists Are Dressing Now
April 28, 2020 at 04:08AM More than ever, the fashion industry has become one defined by binaries. On the one hand, you have the “throw everything at it” maximalists, many of whom only exist on our Instagram feeds and immortalised on the pavements of fashion week—an aesthetic spearheaded by the likes of Alessandro Michele at Gucci and Demna Gvasalia at Balenciaga. On the other hand, you have those who are rejecting the noise and clamour of clashing prints and accessory overload and instead embracing a more contemplative approach. Yes, it is minimalism, but not as you know it. Minimalism is an aesthetic that has simmered beneath the surface for decades, occasionally bubbling-up and making its presence felt, but never really disappearing entirely. From Coco Chanel’s sporty separates and Calvin Klein’s ‘90s greyscale to Phoebe Philo’s austere, post-financial crash stylings at Celine, it’s one of the few fashion movements that has transcended multiple generations. Bottega Veneta runway spring/summer 2020. Over the last few seasons, it has become clear that minimalism is having another moment in the spotlight. And more than ever, shoppers want pieces that last—not just for budget reasons but for ethical and sustainable fashion purposes too. Two fashion houses have spearheaded this new minimalism—The Row and Bottega Veneta. And both brands have given us a new appreciation of minimalism for 2020. “Approaching each season, we look to our six muses; the fashion pioneer, the warrior, the free spirit, the curator, the romantic and the purist,” explains Natalie Kingham, buying director at MatchesFashion. “The Purist opts for minimalist style with a