20 Items You Should Own by the Time You’re 30

June 01, 2020 at 06:10AM There’s something that happens in your 30s: Whether you want to or not (and whether you’re even aware of it or not), you grow up. Everything about your worldview becomes a bit more mature, and your style evolves along with it. While much of this evolution happens very naturally, for our wardrobe, that might not be the case. And as we get older, our clothes matter more.  It’s all about sleek pieces that’ll make you look chic at all times. A blazer, high-waist trousers and ankle boots are just some of those timeless classics.  If that sounds like your life right now, then luckily, we’re here to help—because when it comes to clothes, everyone can sometimes use a nudge towards adulthood from time to time. For this reason, we’ve come up with 20 pieces you should own by the time you’re 30 that will make getting dressed easier and ensure you always look incredibly chic. Scroll down for 20 items you should own by the time you’re 30, plus where to shop key pieces. We all remember the day of Britney Spears–inspired ultra-low-rise jeans. They had their moment in the sun, but as we mature and our bodies mature with us, they become a less and less viable option. Instead, reach for a pair of classic straight-leg jeans in a year-round suitable mid-wash.  While we fully commend the Kim Kardashian West look, some days we don’t feel quite so body-confident. Some days, we’re all for the more demure

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This Under-the-Radar Brand Does the Best Throw-On Summer Dresses

June 01, 2020 at 06:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. With travel suspended for the foreseeable, brands that focus on swimwear and holiday clothing will see an inevitable tumble in demand and have an even harder time ahead of them than all fashion brands. So for this Spotlight we wanted to focus on a label in this category—and contemporary brand Belize’s throw-on dresses and gingham swimsuits will look just as good in a London park this summer as on any Mediterranean coastline. Belize is now four years old, and was founded by two friends Fiona Bansal and Valeska Deutsch, who met when working as designers at Stella McCartney. Given their background, it’s no surprise that sustainable methods are at the heart of the collections and they create timeless summer pieces that look straight out of Jane Birkin’s suitcase. They typically stick to checked fabrics, muted colours and relaxed silhouettes, that all make for a beautiful throw-on summer capsule. Belize is positioned at a contemporary price point, and so with £200+ summer dresses and £100-something bikinis, this is clothing designed to be treasured and more than one summer.  Here the founders explain how they built the brand

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Best Wardrobes in Britain: Zeena Shah

June 01, 2020 at 06:00AM Welcome to the latest highly exciting instalment of Who What Wear UK’s Best Wardrobes in Britain. It’s where we do exactly what it says on the tin: delve into the most fantastical, awe-inspiring and downright influential wardrobes in this fair country of ours. We’re honing in on the women who cause the street style photographers to press their shutters as much as the characters you don’t yet know—the ones who fly under the radar with secretly incredible clothing collections. Currently the idea of stepping inside someone else’s home is unthinkable, however before the country went into lockdown back in March I entered one of the cheeriest flats in London for our Best Wardrobes in Britain franchise. Everything about Zeena Shah’s home reflects her optimistic outlook—she lives in a one bedroom flat in a 1920s Art Deco building in East London which has a baby blue and sugary pink exterior that looks it belongs in Miami, and certainly not Hackney. It’s a fitting backdrop for Zeena given she dresses like a rainbow every day of the week and you could use the word ‘pretty’ to describe pretty much everything she owns.  Zeena is the Art Director of the children’s book company Wonderbly, however she is also a print textile designer, has published two books and often runs craft workshops. The work she does with fashion brands on her Instagram account is therefore a tiny fraction of her working week. Her little corner of the internet is filled with things that make her, and many

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20 Chic Interior Buys From John Lewis if You’re Over Looking At Loungewear

June 01, 2020 at 06:00AM It seems as though this period of social distancing has coaxed out our inner interior designers, and while Instagram is always chock-a-block with snapshots of tasteful picture walls and carefully manicured yuccas, the last two months have taken things to another level. In our day-to-day lives, our wardrobes are usually a canvas on which to project our creativity, but now that we’re limited in our social interactions, our homes have presented the ideal alternative. All we can say is, thank goodness for the internet, and we’ve been scrolling through the homeware sections of all our favourite stores, and we have to say John Lewis is coming up trumps this season. Of course, it has long been a high street go-to, but the Great British institution has been competing for the accolade of ‘most stylish affordable homeware brand’, and to be honest, they’re making a pretty convincing case.  . So, what’s on our wishlist for summer 2020? There’s so much to love right now, and we’ve got our eye on everything from cool wall prints and graphic print cushions, to cosy throws and printed rugs. If you’re in need of a bit of home inspo, feel free to scroll on down and check out the pieces we’re ‘adding to basket’ this season. Up Next: 30 Items for Those Spending More Time Dressing Tables Than Themselves Author Joy Montgomery | Whowhatwear Selected by CWC

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Don’t Kill Your Feet: A Podiatrist Ranks Your At-Home Shoes From Best to Worst

June 01, 2020 at 05:00AM Your shoe choice more or less determines how comfortable you’ll remain throughout the day. Regardless of how cosy your clothing selection is, if your pair of flats or sandals pinch ever so slightly, your comfort level will swiftly start to decline. In an effort to avoid such discomfort, we often tap podiatrists to shed insight on those current footwear silhouettes that won’t cause as much pain. Today, given that many are spending more time at home, we wanted to zero in on the best (and worst) shoes to wear around the house. We turned to Benjamin Tehrani, DPM, of Kings Point Foot & Ankle in Los Angeles for expert tips on the common styles that are okay and those that could cause some harm to your overall foot health. In addition, given that many of us do spend a lot of time walking barefoot around the house, Tehrani shed light on the pros and cons on that front, too. Without further ado, keep scrolling for a ranking of the best and worst at-home shoes. And if you’re shopping at the moment, you’ll find shoe recommendations that could be of interest as well. “Supportive sandals are preferred. I am impressed with styles like those from Birkenstock that have the ability to remain in style while also providing the best support in the arches that I’ve seen to date. They have a soft foot bed that has an integrated latex foam cushion that molds to your feet

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The 9 Pieces Bringing Me Joy This Week

June 01, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday on the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now. Of course, we’ll also bring you those pieces that simply set your heart racing in a way that only fashion can. This week’s highlights include plenty of winning wardrobe gems, including a perfect pair of gingham trousers, a summer-ready playsuit from COS and a ’90s-inspired dress from ASOS. Scroll down to shop the buys on my wish list this week. You know what to do. I’ll never say no to a vintage-inspired blouse.  Gingham trousers are ideal for summer, and even better when they come pre-loved.  Surely the coolest high st collab of the year. If you buy a summer dress this season, make it a ’90s maxi.  Just too pretty not to include.  The ultimate throw-on-and-go warm weather playsuit.  Yep, I’ve found my dream summer jacket. Tevas are still going strong. This year we’re

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Your Guide to the Key Trends for Summer 2020

May 31, 2020 at 08:30PM In this new decade, throwaway trends are becoming increasingly passé, and we are all looking for clothes that will have a lasting impact within a capsule wardrobe. The spring summer 2020 runways were notably more commercial than usual, with a focus on classic legacy buys rather than whimsical and artistic creations, which could potentially fall into the fad or impractical category. Every fashion buyer I have spoken to about the fashion week in September used the word “realistic” as the overarching theme. Another buzzword for spring 2020 fashion was “wearability”—a word I am usually loathe to use to describe clothes, given it is their basic function, but it’s an adjective that keeps being used to describe the aesthetic for spring 2020. Pictured above: The Row. The headlining trends will all seamlessly transition into many of our wardrobes and stay there for the foreseeable future. One of the most in-demand items for spring, for example, is a simple blue Oxford button-down shirt by The Row, along with bodysuits, little black dresses and relaxed suiting. “Keep it simple but never boring,” is how Moda Operandi’s Lisa Aiken sums up the tone of this sensible season. “The large majority of the runway collections have been incredibly wearable, the brands have showcased the ultimate wardrobing heroes in a new and interesting way: the suit, the Bermuda short, the white shirt, the tank top…” says Elizabeth von der Goltz, Global Buying Director at Net-a-Porter. Pictured above: Jacquemus Behind this desire for more classic, timeless pieces was a

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25 Pyjamas That Are Ideal for Summer

May 31, 2020 at 06:00PM I’m really trying hard to not live in my pyjamas right now. But the lockdown world dictates that sometimes, even when you have the best intentions, you end up wearing your PJ’s well into weekend afternoons. As for during the weekdays, while I 100% get dressed for work in “normal clothes” (and no one can make me say otherwise), the transition into my sleepwear in the evening happens the moment I finish up at my desk. What I’m saying is, I live for the hours in my PJ’s. They’re the comfiest and most comforting of all clothes to wear, but that’s a lot of time spent in one outfit. And with warmer weather incoming (just ignore that rain outside your window), you need a decent summer set.  Alexa wears Alexachung Ebeneezer Nightshirt (£75). Why? Well, here’s the only reason I think they’re important: They keep you cooler. Honestly, you can’t wear your thermals when it’s roasting outside. Sure, you could go for your birthday suit, but if you’re like me, you probably feel more comfortable with even a thin layer on. Behold, then, an edit of my favourite summertime pyjamas to keep you cool and fresh. And if they end up on your first Zoom call of the day, no one would guess you were wearing your PJ’s. Next up, the biggest spring/summer 2020 fashion trends you need to know.  Author Elinor Block | Whowhatwear Selected by CWC

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This Week’s Need-to-Know Beauty News

May 31, 2020 at 01:00PM Canadian skincare line P{H}ASE SKIN makes its mark during a global pandemic View this post on Instagram Keep your skin balanced through any phase of life. No matter what is going on around you, give yourself and your skin some extra love. Our P{H}ASE II Menopause Serum is enriched with fatty acids, vitamins and minerals to keep skin revitalized and nourished. #phaseskin #skincareproducts A post shared by P{H}ASE SKIN (@myphaseskin) on May 17, 2020 at 6:22am PDT //www.instagram.com/embed.js The brainchild of two Toronto-based female entrepreneurs who leveraged their background in skincare science, P{H}ASE SKIN is an edited, four-piece skincare line that’s formulated using innovative skin mapping and biochemistry to work in tandem with, and adapt to, the hormonal changes in a woman’s natural cycle, whether that be menstrual, perimenopausal or menopausal. Why? Because it’s no myth that hormonal fluctuations can have a big effect on our skin. For instance, there’s the P{H}ASE Kit ($82), a three-step system for women who are menstruating, which consists of the P{H}ASE 1 Nourish Hydrating Repair Serum (recommended for the first nine days of one’s cycle), the P{H}ASE 2 Glow Exfoliating Solution (for the next eight days) and finally P{H}ASE 3 Rebalance Skin Rebalancing Cream (for the last nine days). There’s also the P{H}ASE II Menopause Serum ($88) that works specifically to target collagen production and promote lost hydration in mature skin. P{H}ASE SKIN’s ingredients list is also quite impressive, with potent actives, like hyaluronic acid, ginseng root extract, aloe

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