June 12, 2020 at 06:39AM If we had to pick out what we believe to be the biggest beauty movement of the last couple of years, there’s no doubt that we’d settle on clean beauty. More so than ever, we all want to know exactly what it is we’re slathering on our faces. From preservatives like parabens to drying foaming agents like sulphates, as consumers we are increasingly starting to question the purpose (and side effects) of certain ingredients in our skincare and makeup. It’s therefore no surprise that the clean beauty movement has really started to take off. People are starting to switch on to the fact that actually, some of the ingredients in our products might not be necessary. And, while over here in the UK we adhere to strict EU safety laws (at least for now), elsewhere in the world, the levels of potentially skin-damaging ingredients aren’t so heavily regulated. It makes sense then that, while clean beauty is a movement that continues to trickle into the mainstream on UK shores, across the pond it’s a much bigger deal. In fact, the A-list are such strong believers in keeping their beauty products ‘clean’, that their routines are almost exclusively feature natural and organic brands. Rosie Huntington-Whiteley is a big fan of clean beauty brands. While the verdict is still most definitely out on some of the claims surrounding clean beauty, there’s no doubt that many brands that identify as clean offer some truly impressive products. So, before you write the idea
Tag: Who What Wear
This Product Is My Secret Weapon for a Seamless, Glowing Base
June 12, 2020 at 06:30AM When it comes to my makeup, I like to just slap it on and go. While once in a blue moon I might enjoy sitting down and getting creative, most days I just want the whole process to be quick, easy and fuss-free. Over the past few years, I have made it my mission to fine-tune my morning makeup routine to such an extent that I can now do my whole face in less than two minutes. It’s needless to say, therefore, that I am forever on the lookout for any tips, tricks and products that promise to make my daily makeup application a little bit quicker and easier. And, while I can get my mascara on in a matter of seconds and can fluff up my brows with my eyes closed, finding ways to achieve a quick and easy glowing base hasn’t been smooth sailing. While some days, a generous layer of tinted moisturiser is all I need, on days when I feel like my complexion might benefit from a bit of extra coverage, I struggle. Despite my love for foundation, I find that it does have a tendency to suck the life out of my complexion. While some totally eradicate any hint of glow, others might cling to dry patches, crease or create an unwanted layer of oily sheen. Because of this, over the years, I have found it very difficult to achieve a perfect, seamless base with speed and ease. That was until one day a few
I Never Thought Flip-Flops Were Chic, But These Outfits Make Them So Fashionable
June 12, 2020 at 06:01AM I’ve never been that into flip-flops in the past. Sure, I’d wear them to the pool or beach, but not really in my day-to-day life. That being said, I totally support those who live in the silhouette despite the fact that it didn’t always align with my personal style. Well, as we covered recently, those fancier flip-flops featuring heels, luxe fabrics, trending shapes and chic colours continue to make waves throughout the style set, and I’m now here for it. In fact, one of my friends just asked me for a few summer shoe recommendations, and I proudly stated flip-flops (despite my previous thoughts). To showcase some of the new-wave flip-flops I’m into, I rounded up a few outfits to test out now or note for the future that makes the sandal style look even more fashionable. And if you’re shopping at the moment, I’m also highlighting how to get each inspired look. A knotted white top feels particularly fresh with trousers and chic flip-flops. Keep it simple yet fashionable by tossing on a printed dress and black sandals. Elevate flip-flops even more with a chic outfit like this with a puff-sleeve top and trousers. Go for a layered look with a white T-shirt underneath a vibrant dress with coordinating flip-flops. Simple and clean: A tank, comfy pants and flip-flops just work. A ribbed dress and flip-flops make for an easy and posh pairing. Next up, the biggest S/S 20 fashion trends you need to know. Author Bobby Schuessler | Whowhatwear Selected by CWC
Expensive-Looking High-Street Wedding Dresses to Buy Now and Wear in 2021
June 12, 2020 at 06:00AM I know from my own experience that planning a wedding can take months. You spend endless hours deciding on what your guests are going to eat, what booze they’re going to drink, and even which napkins they’ll wipe their mouths on. While this is all important stuff, this doesn’t really compare to deciding on which outfit you’re going to wear. Of course, 2020 had different plans for those who already had their weddings coming up this year, and plenty of nuptials have had to be cancelled as a result of the pandemic. If there’s one silver lining we hope we can provide for you is that if you’re planning on getting married next year, then you have more time to decide on your dress. And if budgets are smaller than you had previously hoped for then we have good news: high-street wedding dresses look as good as designer ones. With a rise in the market for well-priced bridal gowns and jumpsuits, there’s zero shame attached to spending less on your gown. In fact, affordable can be incredibly chic. The latest brand to offer chic but inexpensive bridal wear is Kitri. The Who What Wear team has been huge fans of the brand since it launched in 2016 and all have an array of pieces from the brand. The wedding options available include a couple of jumpsuits and dresses in some of the brands most popular silhouettes. There are other brands that also stock affordable dresses. ASOS, following
I’m a Trousers Aficionado and This Is the Trend I’m Loving for 2020
June 12, 2020 at 06:00AM While I try to avoid speaking in binaries when it comes to personal style, I think it’s fair to say that I classify myself as a “trouser person.” It’s not that I don’t embrace dresses in the heat of high summer or throw on the odd skirt every now and then (my black slip is a real wardrobe workhorse), but catch me on any given day of the week and chances are I’ll be wearing trousers. Wide-leg, tailored, printed, high-waisted, neutral, colourful—you name it, I’ll have tried it. However, there’s one particular trend that has particularly caught my eye for 2020, and that’s checked trousers. Forget the corporate sobriety of your grey work pairs because these checks were made for the summer months. They’re fun, bright and destined to be the centre of attention. Trust me—these will put a smile on your face. I currently own an orange-and-blue checked pair by Scandi brand Baum und Pferdgarten, which I wore all winter long with slouchy cardigans and trenches, and then right into the summer months with white tees and chunky necklaces (see below). So really, they’re a year-round wardrobe hero. They feel polished without being formal and fun without being caricatured. Some of my favourite iterations for 2020 come in a quirky whimsical gingham. The most stylish pairs, in my opinion, are wide-legged and sit high on the waist for a leg-lengthening finish. However, if the idea of wearing tailored trousers is not appealing to you right now, then there are plenty of adjustable waist styles, including Blanca
This Is Summer’s Answer to the Throw-On-and-Go Jumpsuit
June 12, 2020 at 06:00AM If there’s one item of clothing I recommend more than any other, it has to be the jumpsuit. Regardless of body shape or age, it’s something that can really enhance your wardrobe, in terms of cool factor, versatility and dressing ease. I wear my utility jumpsuits all year round (my favourites are from M&S, Gap and Mango), but when it comes to high summer, I replace my long-sleeved iterations with playsuits. Coming in wide range of prints, silhouettes and finishes, just like the jumpsuit, playsuits will adapt seamlessly to your taste and lifestyle. Like the boilersuit look? There are plenty of utility-style playsuits from brands such as Gap, Free People and & Other Stories. If you prefer a softer style (great for future beach trips and sunbathing in the park), prioritise smocked detailing, trapeze fits and adjustable belting. I also recommend checking out online vintage stores for chic ’50s and ’60s originals (I’ve included a few in my edit below). When it comes to styling, playsuits couldn’t be simpler. They will look the part with pretty much any pair of sandals you own, but I will personally be throwing on my trusty Birkenstocks for easy weekend dressing. My personal highlights? It has to be & Other Stories’ linen-blend romper, Sara Battaglia’s buttoned-up playsuit (which gives excellent Sound Of Music vibes) and Nasty Gal’s statement-collar white playsuit. Scroll down to see and shop my full edit. Up Next: Trust Monikh: The 3 Summer Pieces She Has Her Eye on This Week Author Joy Montgomery | Whowhatwear
7 Influencers Who Have Perfected the Art of the Fashion Uniform
June 11, 2020 at 08:00PM Discovering your personal style is one of those illusive #lifegoals that has been pondered by fashion magazines for decades and, undoubtedly, baffled women for a similar period of time. The way it’s phrased somehow infers that this is something that should spontaneously pop into your mind’s eye after you’ve put in the required number of hours staring blankly at your open wardrobe. The reality, however, is not quite so transactional, and some people will pin down their “look” at the age of 16, while others need a longer period of experimentation to refine their taste. To be honest, there’s also nothing stopping you from constantly reinventing your style every five years. This is not, after all, some sort of lifelong binding contract. Yet, I also can’t deny that there is something so alluring about the idea of finding your uniform—if for no other reason so you can sneak in a couple more hours in bed in the morning due to having a good sense of what works. I also think that as we move into a more sustainable future, there’s something to be said for investing in pieces that are timeless—and by that, I mean styles that you’ll want to wear both now and in five years’ time. And no, that doesn’t have to mean becoming an austere minimalist (although that certainly makes things easier). There are plenty of print-loving editors who have stuck to their extroverted staples for decades. It was Brittany Bathgate who triggered these contemplations on personal style. I was scrolling deep into her feed and was impressed at how her outfits felt so consistent over the passing
How French Women Are Dressing for Their Living Rooms in Lockdown
June 11, 2020 at 04:45PM French women have a reputation for being inimitably stylish. After all, why else would their clothing choices, beauty routines and haircare secrets be analysed and emulated the world over? With the new normal resulting in us all staying home more than ever before, our daily clothing choices have inevitably changed. Workwear has been replaced with loungewear, and in many instances, boots and heels have surrendered their top spots as most popular footwear, making way for flats, slides and even bare feet. Right now, many of us are looking for a little inspiration on how to still get dressed properly while staying at home, and given their sought-after style, we thought why not turn to a few French women for some advice? We asked seven stylish Parisian women exactly what they are wearing at home, and as you can imagine, there isn’t a legging in sight. From airy kaftans and flattering wrap dresses to wide-leg trousers and silk shirts, these women prove that comfort is certainly key when remaining indoors, but that does not mean you have to sacrifice on style. From designers, stylists and influencers, keep scrolling see the outfits French women are wearing at home. “I am wearing Nanushka wool pants, which are very comfortable and chic at the same time. The top is Nanushka as well, but I usually wear a sweater over it. I have bare feet all the time.” “Since the lockdown, I like to go for outfits that are easy to throw on, comfortable and
Your Guide to the Key Trends for Summer 2020
June 11, 2020 at 11:07AM In this new decade, throwaway trends are becoming increasingly passé, and we are all looking for clothes that will have a lasting impact within a capsule wardrobe. The spring summer 2020 runways were notably more commercial than usual, with a focus on classic legacy buys rather than whimsical and artistic creations, which could potentially fall into the fad or impractical category. Every fashion buyer I have spoken to about the fashion week in September used the word “realistic” as the overarching theme. Another buzzword for spring 2020 fashion was “wearability”—a word I am usually loathe to use to describe clothes, given it is their basic function, but it’s an adjective that keeps being used to describe the aesthetic for spring 2020. Pictured above: The Row. The headlining trends will all seamlessly transition into many of our wardrobes and stay there for the foreseeable future. One of the most in-demand items for spring, for example, is a simple blue Oxford button-down shirt by The Row, along with bodysuits, little black dresses and relaxed suiting. “Keep it simple but never boring,” is how Moda Operandi’s Lisa Aiken sums up the tone of this sensible season. “The large majority of the runway collections have been incredibly wearable, the brands have showcased the ultimate wardrobing heroes in a new and interesting way: the suit, the Bermuda short, the white shirt, the tank top…” says Elizabeth von der Goltz, Global Buying Director at Net-a-Porter. Pictured above: Jacquemus Behind this desire for more classic, timeless pieces was a
I Can’t Get Over How Expensive These High-Street Sandals Look
June 11, 2020 at 09:00AM Even though the weather hasn’t exactly been reflecting it this week, sandal season is officially here, so we’ve been taking the opportunity to cheekily browse the styles dropping on the high street this week. Dune, as it turns out, has come up trumps for 2020 and delivered what has to be the chicest pair of sandals we’ve seen in a while. Seriously. Disclaimer: They are very much part of the “ugly” shoe crowd, so look away if this is a trend that turns you off. If, like me, you’re all for the chunky appeal of Velcro sandals, then read on. Coming in a multicoloured woven fabric with thick straps and chunky sole, they could totally be mistaken for a designer iteration, which explains why so many stylish influencers have been spotted in them this season. Whether you use them to give an edgy finish to a floaty summer dress or add interest to a stripped-back ensemble, one thing’s for sure, these will be a versatile staple for 2020. Scroll down to see and shop the shoes. They won’t be around for long! Up Next: We Found All the Best Summer Dresses From & Other Stories, COS, H&M and More Author Joy Montgomery | Whowhatwear Selected by CWC