May 29, 2020 at 05:29PM I’m not sure whether it is because I work in the industry or not, but each time I make a new clothing purchase, I always, always think about price per wear. How many times will I utilise this item, I ask myself? Does it go with the rest of the clothes in my closet? It is versatile enough to be worn all year round? Livia Firth, the founder and director of Eco-Age, began the #30Wear campaign, a concept that encourages people to consider whether they will wear an item at least 30 times before making a purchase. And while wearing an item 30 times might not seem like an arduous task, finding innovative ways to wear the same item can sometimes be somewhat of a challenge. Thankfully, influencers everywhere are proving that there’s absolutely nothing wrong with outfit (or item) repeating, regularly offering up a plethora of new ways to wear the same key piece. From Lucy Williams and her beloved Arket leather blazer to Megan Ellaby and her favourite white tee, Instagram provides an almost daily dose of inspiration for re-wearing the looks you love. Below you’ll find three examples of influencers styling the same piece four different ways, and whether you’re dressing up or dressing down, the following images prove that versatility is key when shopping for new styles. Keep scrolling to see how ASOS Lotte, Megan Ellaby and Lucy Williams style the same piece four different ways. Next up, the biggest S/S 20
Tag: Who What Wear
How to Do a Blow-Dry at Home in 5 Easy Steps
May 29, 2020 at 03:30PM A blow-dry is sadly one of the very few beauty treatments that are virtually impossible to do on yourself. Especially one to salon standard. Let’s face it—there is no better feeling than skipping out of the salon with freshly blow-dried hair. With the magic hands of a hairstylist, flat, limp lengths can be transformed into bouncy, voluminous waves in a matter of minutes using nothing more than a hairbrush and a hair dryer. So why is it when we try to do it ourselves at home, it’s such a palaver? With aching arms, mirror reflection confusion and dryer-inflicted burns, there is nothing remotely glamorous about blow-drying your own hair. And 99% of the time, after all of the flap and fuss, the results are so drab that you wish you hadn’t bothered. While salons around the world are closed and we are restricted to use only the hair tools we already own, it’s understandable if your hair isn’t looking its best. In a bid to try and boost spirits (and roots), we caught up with GHD ambassador and hairstylist extraordinaire Adam Reed to reveal exactly how you can achieve salon-level blow-dry results at home. The thing that is very often overlooked when trying to achieve salon results at home is the sheer number of products a stylist applies in one single appointment. If you’re struggling to get the lifted volume that a salon blow-dry promises, it’s likely because you’re not utilising what’s out there. Before you
This Is How You Should Really Be Using Your Facial Roller
May 29, 2020 at 06:30AM As we all seem to be taking a little more time with our skincare routines at the moment, the lengths to which we will go for great skin are increasing. From skin peels and sheet masks to spot treatments and retinols, if a product promises glowing, healthy-looking skin, we want in. With that being said, there are some products that we require a little more persuasion on before we part with our hard-earned cash. One of those products is facial rollers. As we find ourselves with a little more time on our hands, we’ve noticed an increase in the number of people Boomeranging themselves using a facial roller on Instagram Stories. But besides looking pretty and feeling good, does anyone know what they claim to do, and more importantly, how we’re actually supposed to use them? To help save any confusion and to make sure you’re really getting the most out of your rolling session, keep scrolling for everything you need to know. Coming in a variety of shapes and sizes, facial rollers themselves can range from crystal cylinders and metal balls right through to ridged wheels and icy tubes. The roller you’re probably most familiar with, however, is the traditional jade or quartz roller thanks to its abundant social media coverage. And although the pretty jade rollers of Instagram might seem like a new fad, they’ve actually been used in Chinese medicine for thousands of years. The theory went that rolling crystals across your skin could help
Out of All of the French Skincare Brands, This One Is by Far the Most Underrated
May 29, 2020 at 06:30AM When it comes to French skincare, I’m all in. Any product that promises to give that naturally radiant, smooth-as-butter, signature French complexion goes straight in my basket. And the truth is, while so many skincare products fail to live up to my (albeit exceptionally high) expectations, French brands just seem to get it right every single time. My skin is sensitive but prone to congestion and excess oil on my T-zone, and trying to find products that strike a healthy balance between purifying and non-aggressive has always been tough. For years, I have relied on French skincare brands such as La Roche-Posay and Bioderma to keep my skin from either breaking out in blackheads or breaking out in red irritation. With help from La Roche-Posay’s expert-approved Toleriane range and Bioderma’s Sébium, I have always managed to keep things in check. But not so long ago, I realised that in all of my attempts to keep my skin from flaring up, it had lost its glow. It was clear and even, sure, but it lacked a certain je ne sais quoi. I needed some form of lightweight hydration to inject some life back into my tired complexion, so I started phasing in different moisturisers and serums. While some turned my skin red and sore, most broke me out. Until I remembered an old classic from, you guessed it, another French skincare brand. In the depths of my cupboard, I pulled out a long-forgotten bottle of Vichy Minéral 89 Serum (£25). Lightweight, cooling
I’m a Beauty Editor, and This Is the Skincare Brand I Always Come Back To
May 29, 2020 at 06:30AM I’d like to preface this piece by saying that actually, despite all of my moaning, my skin isn’t naturally that terrible. Sure it’s prone to sensitivity, plagued with blackheads and showing some serious signs of sun damage in areas, but all in all, it’s really not that ghastly to look at. Providing I haven’t done anything to annoy it, if you squint or are stood a few metres away, my skin will likely look pretty smooth and clear. The issue is, though, that as a beauty editor, I am doing things that annoy my skin all too often. Whether it’s trying out a retinol that is just too strong or chopping and changing my routine in a bid to trial all of the new launches, there’s no doubt in my mind that the main causes of my skin issues are down to my job. So with that being said, it will come as no surprise that sadly, I rarely have the opportunity to spend a great deal of time using the products that both my skin and I absolutely love. With one exception, of course. No matter how jam-packed my skincare shelf is with products that need testing and trialling, I always manage to make the space for my go-to Sunday Riley products. In fact, I’ve convinced myself that if I don’t use them whenever I can, my skin will go into some sort of withdrawal-induced meltdown. (It probably won’t, but I’m not willing to test the theory.) You
Last Year’s Cult Trainer Brand Has Created the Coolest Style for 2020
May 29, 2020 at 06:17AM Chunky, practical and decidedly “unsexy” dad trainers are the fashion trend no one saw coming. After Balenciaga’s Tripe Ss and Louis Vuitton’s Archlights, in 2019 it was the Alexander McQueen trainers that became popular with the street style set. Thanks to Lyst, a global fashion search platform, we discovered that it was Alexander McQueen’s oversized sole trainers that hit the top spot on the “hottest women’s products” for 2019. These chunky sneakers were searched for every two minutes on the e-commerce platform. And now there’s a new pair of sneakers from the brand that we’ve got our eye on. The latest sneakers are still chunky in sole but are high top canvas iterations. They come in a plain white, khaki and a black—almost like a boot-trainer hybrid. With their chunky soles and unadorned finish, they’re the perfect sneakers to wear with everything from tailored trousers to floaty midi dresses. Scroll down to shop the new style and if you’re a stickler for the original then keep going for those. Style Notes: Need a way to dress down a floral frock? Just add box-fresh sneakers. Style Notes: A pair of chunky trainers are the perfect accessory to an all-black outfit. Style Notes: The chunky trainer trend will carry you right through the summer months and into the winter. Now that’s what we call versatile. Next up, the biggest spring/summer 2020 fashion trends you need to know. This piece was published at an earlier date and has been updated. Author Joy Montgomery | Whowhatwear Selected
The Complete Capsule: 9 Hardworking Summer Staples
May 29, 2020 at 06:08AM Well, it’s fair to say that summer has well and truly arrived, and considering that we’ll all be spending much of the month indoors, our new-season wardrobes present a small source of escapism and joy right now. So what will we be wearing in summer 2020? For us, whether we’re inside or outside, it will be a capsule consisting of versatile, wear-with-everything staples. From polo tops and patterned skirts to floral dresses and chunky sandals, this summer we’ll not only be investing in items that can easily be mixed-and-matched but also items that will remain on high rotation in our closets for seasons to come. Puff-sleeve tops, which have been popular throughout winter, will continue their reign in our wardrobes, though summer iterations will feature crisp white cotton and even statement collars. Meanwhile, minimalist ’90s-style dresses have made a comeback, complete with A-line silhouettes, square necklines and thin straps. As far as footwear is concerned, influencers are already proving the thong sandal is here to stay, while on the comfier side, chunky flats will become our dependable daily option. Keep scrolling for the nine key items that are set to make up our capsule wardrobe this summer. Next up, the biggest S/S 20 fashion trends you need to know. Author Zoe Anastasiou | Whowhatwear Selected by CWC
I Don’t Know My Summer Plans, But I Know I’ll Live in This ’90s Dress Style
May 29, 2020 at 06:04AM From Jennifer Aniston to Gwyneth Paltrow and Naomi Campbell to Kate Moss, the It girls of the nineties had a very particular style. Featuring round-frame sunglasses, faded blue denim, shrunken knit cardigans and of course, excessively thin eyebrows the era can often be remembered for a less is more aesthetic. Ironically, many of the decade’s more minimalist trends still take up prominence in our wardrobes today and (thin eyebrows aside). I can confidently say I’d sport any of the aforementioned looks. One other very ’90s trend that has stood the test of time and maintained its popularity in our closets decades later is thin strap slip dresses. And this summer, in particular, I foresee myself living in the timeless style. Often featuring a flattering, décolletage-baring square neckline and simple bias-cut silhouette, the style is not only easy to wear, but its also versatile enough to transition across many occasions. You can pull off this look whether you’re working from home or want to elevate your weekend picnic look. With countless ’90s outfit inspiration pictures available online (and a few below) spanning red carpets moments and enviably cool events, there’s never been a better time to re-create these iconic looks. Keep scrolling for some slip-dress style inspiration and shop 2020’s best iterations below. Style Notes: With thin shoulder straps and a thigh-high side split, Naomi Campbell’s stylish slip dress could easily pass as something made in 2020. Style Notes: Bucking the minimalist trend and opting for a chevron stripe makes this Drew Barrymore look even
These At-Home Hair Tips Are So Effective Your Stylist Won’t Know You Cheated
May 29, 2020 at 05:09AM Okay, here’s the tea. We’re not necessarily condoning cutting your hair at home, and, quite honestly, we don’t want you to cheat on your hairdresser. Not only will hair experts everywhere be incredibly dependent on your business once stay-at-home orders begin to relax, but there’s also a large margin for error your stylist would really rather you avoid altogether. (There’s a reason they’re the experts, after all.) That said, since no one seems entirely sure when, exactly, we’ll be able to run back into the arms and chairs of our colourists and stylists, and since our hair has this annoying little habit of, well, growing, an at-home haircut might at some point become necessary. (Even if it’s solely for the sake of preserving your sanity.) We don’t want you to walk into the abyss of at-home hair maintenance without ample support, so I reached out to my own hair hero (celeb hairstylist and co-founder of 454 North Salon Cervando Maldonado in Los Angeles) to get all of his and a few fellow stylists’ best at-home hair tips in one spot. Fear not—their easy-to-follow dos and don’ts totally have your back until you’re able to come back in. So without further ado… “One thing you can do at home that doesn’t cost a lot of money and will help keep your ends healthy is to do an organic coconut or organic avocado oil mask,” suggests Maldonado. “Apply a generous amount of the oil to dry hair, from ends to roots. You
These Are the Only 3 Skincare Ingredients Experts Say We Actually Need
May 28, 2020 at 09:00PM When it comes to shopping for skincare, it’s easy to become overwhelmed. First of all, the sheer amount of skincare products that all promise to do the same thing can make for difficult decisions. But before you even get to that stage, one of the most confusing things about shopping for skincare is trying to decipher exactly what sort of product your skin needs. We know that every person’s skin is different. It, therefore, makes sense that for years we have been told that each individual needs a different skincare routine. And for the most part, that’s not wrong. While varying skin characteristics mean that some people require different levels of active ingredients, experts warn that really every single person should have three basic skincare ingredients present in their line up. Consultant dermatologist Anjali Mahto, BSc, MBBCh, FRCP reveals, “Less is more. Complex skin routines and mixing multiple active ingredients can lead to irritation. You can curate your own pared-back routine by picking skincare items wisely.” So what exactly are these three ingredients we shouldn’t be without? “The basics of any good skincare routine should include an antioxidant serum and sunscreen in the morning and a retinoid product at night,” says Mahto. Sound intriguing? Keep scrolling for all there is to know about skincare’s three essential ingredients and to shop the best products. You’d be forgiven for assuming that vitamin C is little more than a citrus-smelling, skin brightening additive. With certain formulas smelling pungently