May 06, 2020 at 06:30AM As a beauty editor, I receive a lot of beauty products for free. It’s kind of part of the job. In order to keep up with the constantly growing market, it’s really important to have as much experience with a large variety of products as possible. While we beauty editors are by no means skin, makeup or hair experts, we are product experts. And that’s our job. In order to offer up the best advice on foundation, moisturiser or even hair dye, really we need to have tried the product out for ourselves. Because at the end of the day, if it’s a total flop, we’re not going to want to recommend it. It makes sense then that our beauty routines are rarely constant. Most days require trying something new and swapping one product out for another. And although it is great to get to experience so much, it makes it hard when you come across one product you really, really love. So although there’s no doubt that we have an abundance of new products at our finger tips, what we don’t have is a free product hotline that allows us to reorder products we really love without having to, you know, actually part with some money. And in a weird way, for a beauty editors to actually buy a product, I believe said editor has to love something more than a non–beauty editor might. Why buy a new serum when you have another five waiting on the shelf? Because
Tag: Who What Wear
How To Cut Your Own Hair at Home According to a Hollywood Hair Stylist
May 06, 2020 at 06:30AM Before we get into this, we want to make one thing very clear: If you can avoid cutting your hair during this time, please do. It really doesn’t matter how many times you have seen your hairdresser do it, in normal circumstances, giving yourself an at-home haircut is never a good idea. However, the times we find ourselves in are far from normal circumstances, and while we by no means advocate at-home chops, we also understand that sometimes the split ends need to go. So, in order to make sure the damage inflicted to your precious strands through at-home cuts is kept to an absolute minimum, we have enlisted the help of one of the world’s top hair stylists to show how it’s done. Known for cutting the likes of Hailey Bieber, Bella Hadid, Kendall Jenner and basically the entire of the Kardashian clan’s lengths as well as founding cult haircare brand Ouai, it’s safe to say Jen Atkin knows a thing or two about hair. So, when we found out that she had recently talked Bella Hadid through an at-home fringe cut over video chat and subsequently shared her at-home chop tutorial on her Instagram, we knew she was the girl for the job. To help compile the ultimate at-home haircut guide, we reached out to Atkin for all of her top tips. “There are a number of different risks with cutting your own hair like uneven ends, cutting too short or some kind of other nightmare. This is
Trust Monikh—the 3 Summer Buys Our Girl Is Loving This Week
May 06, 2020 at 06:28AM There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest buys from every corner of the retail world. From her inspiring tips on re-wearing her well-chosen investment items to hunting down the coolest high-street pieces, her Instagram feed @monikh and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each week, Monikh will share her new picks exclusively for you… With the first May bank holiday just around the corner, I have summer on the brain, and so my shopping picks all this week have a real summer feeling. From a gingham top and matching scrunchie set to the perfect little white dress, keep scrolling for my three summer buys. With the bank holiday just ’round the corner, I’m getting ready for a long weekend of food and wine. Making this weekend different than any other by going all out with the table décor. I’m obsessed with this brand. The mother-daughter duo only opens its online shops on Wednesday evening, and everything is made to order. You can even send them your measurements so it fits you exactly—that’s a sustainable shopping model I love. Venroy is one of my favourite fashion secrets. Pioneered by Farfetch, which is helping to support small boutique stores all
The Classic Dress Style That Has Won Our Editors Over
May 06, 2020 at 06:24AM Love dresses? Then you’ve come to the right place. It seems there’s a new contender for best summer frock, and it’s not of the floral variety. According to Instagram—and the majority of team Who What Wear right now—the print set to knock flowery dresses off the top spot is polka dot. Whether they’re in black and white or more adventurous colours (see Kitri’s pink and white version below), it’s fair to say that we can’t stop thinking about them. The best thing about this trend? It’s a style that’s not going to date, and play your cards right (i.e. pick a dress that makes you feel good and fits you well) and you’ll be wearing this hero piece for many years to come. Last year it was all about Zara’s spotted smock, a trending style that has well and truly set the polka dot tone for 2020. Brands have continued the long, languorous and loose theme, but this year they come with an accompanying puffed sleeve. At the top of my list is Kitri’s ’70s inspired belted number, which is sure to suit every body type and will bring a smile to your face (it’s literally the perfect shade of pink). Also, Ganni’s fabulous statement collar mini needs a mention—give it a few weeks and it’s sure to be all over Instagram. Scroll down to see and shop our full edit of polka dot dresses. Who What Wear’s Hannah wearing a flamenco-style gown from De La Vali. Style Notes: A black polka dot midi is now
19 Products That Give Back—From T-Shirts to Holly Willoughby’s Knit
May 06, 2020 at 06:14AM In the midst of the COVID-19 global crisis, it is always heart-warming to see the people, brands and companies that step forward in an effort to help make a difference. Whether it be doctors coming out of retirement to support the NHS or friendly local neighbours helping to deliver groceries to those in need, the uplifting stories that emerge during these times help us all to retain perspective that there are still positive things happening in the world. When it comes to fashion, several brands have also stepped up in an effort to do their bit, creating initiatives to donate profits to the NHS and other worthy causes. One such example is Chinti & Parker. The brand created a specific Hearts for the NHS range, which vows to donate 100% of profits to the Meals for the NHS charity. Holly Willoughby has already shown her support, posting a jumper from the collection to her Instagram. While other brands including Rixo, Sandro and more have also created specific products whose sales will go to benefiting the NHS and other global charities. Some brands—including Valle & Vik and Palmer Harding—have taken an alternate route, instead pledging to donate a portion of any product sold on their website to charity. There is absolutely no denying that times are tough right now, but seeing the way various brands are vowing to help has certainly made me feel a little brighter. Keep scrolling for 18 brands that are donating to charity in an effort to help this global pandemic.
Trust Me—This Little-Known High-Street Brand Is Worth a Browse
May 06, 2020 at 06:00AM Back in 2019 (or, as it feels in my mind, 100 lifetimes ago), I made a trip to John Lewis & Partners for one of my Joy of Shopping series. It’s a time-honoured favourite of the British high street—a sort of reliable aunt you can turn to for all your practical homeware and present-buying needs. Historically it has not, however, been considered the most cutting-edge or ‘cool’ place to shop, and so I was pleasantly surprised when I realised how outdated this preconception was—primarily thanks to Kin. One of John Lewis’ in-house labels, Kin shapes itself around clean-lined staples and simple silhouettes, and is sure to make the minimalists among us swoon with delight. While this is hardly a groundbreaking aesthetic on the high street (hi Arket and COS), with the fashion industry’s growing infatuation with all things stripped-back, this year Kin suddenly feels above and beyond many of the other affordable offerings with its ability to tap into this craving for timelessness and low-key cool. So, what can you expect from Kin? With its roomy fits and androgynous nonchalance, it’s definitely not for those who prefer a more sculpted finish (although there are a few feb waist-tie dresses below.) It essentially offers up a read-made capsule: Think the perfect breton top, a pair of chunky sandals, wide leg trousers, white sneakers and utility shackets. You can just tell by looking at the collection that each item is able to be mix and matched with ease. Have I convinced you yet? Well, scroll down to see my full edit and witness the beauty for yourself. Up Next: We Found All the
I Clean Out My Closet Twice a Month, But I Never Get Rid of These 8 Things
May 06, 2020 at 05:10AM I’ve always been big on cleaning out my closet and decluttering my space in general, but as we recently discussed, I’ve been on even more of a kick lately due to the extensive amount of time I’ve been spending at home. However, sharing some of the items we have purged from our wardrobes actually got me thinking about those pieces which I rarely, if ever, give the boot—and why. I didn’t notice it at first, but once I made a list, it became painfully clear that among the eight categories you’re about to read about below, there’s actually one common theme: They always come back (or never go out of style in the first place). That’s right. While items such as belts and eveningwear may seem more or less relevant over time, when you do need them, the versions you already own should typically do the trick. In other words, they’re less susceptible to the trend cycle and don’t need to be replaced as often, so rather than selling them and having to buy them again later, just keep the styles you own. To read about and shop all the categories that made the cut, just keep scrolling. If the recent returns of Fendi’s baguette, Dior’s saddle, and Prada’s nylon shoulder bags taught us anything, it’s that holding on to a designer bag from five, 10 or even 15 years ago will save you a lot of money (and regret) when the brand reissues it, and it’s suddenly the
Gwyneth Wore This Item Almost Every Day in the ’90s—Now It’s Back
May 05, 2020 at 06:16PM I may have been born at the tail end of the ’80s, but I still consider myself to be a ’90s child. I wore floral leggings with oversize T-shirts, tied my hair with a rainbow of scrunchies, and donned my light-up trainers with pride. Of course, perhaps with the exception of the scrunchie, I would never wear such items now, but it seems there are a plethora of cool ’90s trends I missed out on because of my age. And the most notable has to be the leather blazer. Practically the uniform of the ’90s A-list elite—think Gwyneth Paltrow, Jennifer Aniston and Cindy Crawford—the leather blazer was easily the coolest cover-up of the decade. Most commonly worn with slip dresses, vintage denim or a pair of tiny rectangle sunglasses, it now appears the throw-on is making a comeback and is being styled much the same as it was in its heyday. Arket was the first brand we registered as resurrecting the trend, with its perfectly slouchy leather blazer. Since then, it’s won a legion of loyal fans (the most notable of which being Brittany Bathgate). Then that was it—we began spotting leather blazers left, right and centre, gracing new-in sections and Instagram alike. Keep scrolling to see just how much outfit mileage it can give you. Then once you’re sold (which we have a feeling you will be), proceed to shop our edit of the best leather blazers—be it vegan or the real thing. Cindy
We Found All the Best Spring Dresses From & Other Stories, COS, H&M and More
May 05, 2020 at 06:34AM Over the last week, I have completely revised my at-home outfit strategy. While originally starting my work-from-home period in a mixture of joggers, leggings and various athletic-wear pieces, I have now changed trajectory, deciding daily to opt for a combination of comfy midi dresses and flowing slip skirts. At a time when we are indoors, this change of pace has not only allowed me to look more put-together but also impacted the way I go about my day feeling drastically more polished. Whether it be a floral trapeze dress or vibrantly coloured midi, the choice to literally dress up has helped not only my productivity but also my mood. Thankfully, there are plenty of dresses available on the high street right now that can mirror this mood-boosting effect, as new spring collections feature an array of bright shades and playful patterns in comfortable and flattering silhouettes. Next up, the biggest S/S 20 fashion trends you need to know. Author Zoe Anastasiou | Whowhatwear Selected by CWC
25 Instagram-Famous Beauty Products That Are Actually Worth the Hype
May 05, 2020 at 06:30AM In times like these, keeping on top of what’s new in beauty can seem a little bit tricky. All of the big advertising campaigns that we usually rely on to keep us in the loop are on hold, and new products seem to be trickling onto online retailers almost silently. And if I’m finding it tricky as a beauty editor, I think it’s safe to assume everyone else is struggling too. It makes sense, therefore, that now more so than ever, we’re turning to Instagram to get our beauty news and do our browsing. So while I am all for utilising the likes of Instagram to discover new beauty treasures, I am also very aware of the pitfalls of doing so. You see, while Instagram is a great way to gather valuable first-hand reviews of products, it does also tend to champion the prettier, more aesthetically pleasing ones—and we all know that pretty doesn’t always equal good. Because of this, it’s easy to be sceptical when it comes to shopping for beauty on Instagram. Before you add anything to your basket, it’s important to take a look at the ingredients and rule out any chance that its social media success is down to style and not substance. However, because I know that we don’t have all the time in the world to scroll through the ingredient lists of everything we buy, I have taken it upon myself to do some investigating. In a bid to cut